Experimented with a combination of AI tools, free assets, and heavy video editing to create what I think is a not-quite-passable trailer for my second novel, Sophistication.

AI detractors will continue to shit on AI models and listen, it’s warranted. I’m glad there’s debate. I think there are real ethical questions that need to be answered. Simultaneously, there’s no denying that as a tool to assist the natural creative process, AI can be very powerful. To be clear: I have not and will not ever use AI to write. What’s the point? I love writing. Why outsource that to anybody? And similarly: I have no and will not publish trailers or any marketing materials created with AI. Until we can get to a point where the technology is an acceptable solution that absolutely doesn’t steal human work when it ingests data into is models, I’ll steer clear of using it in a professional capacity.

But it’s still interesting to experiment with. Lots of jank remains in this example below. Yeah, I could render more options and probably fix the weird hands, etc., but I’d rather be writing. And this is just a test to see where this stuff is at, which, spoiler, still isn’t quite ready for prime time. That said, you can see where this is all headed, and undoubtedly at some point in the future this technology is going to be powerful.